Riddim creates tasty, free from snacking innovation that pays homage to the rich heritage and ingredients of the West Indies with a proposition that has been carefully created to appeal to the West Indies diaspora and UK audiences alike, offering some genuine disruption to the snack shelves. 

 

Riddim tasked Belief Machines with creating a visual identity and packaging system that captured the authenticity and grassroots nature of Riddim's mission, avoiding any tropes of globalised 'Caribbean' and creating a totally unique, hand crafted identity.